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40% of customers face fuel poverty, warns E.ON UK boss

E.ON’s UK CEO Michael Lewis says the rise in “unprecedented” energy prices will put 40% of its customers into fuel poverty by October 2022.

Amidst calls on the government to levy a windfall tax on oil and gas firms, Lewis says around one in eight of E.ON’s customers are already struggling to pay bills.

“We do need more intervention in October and it has to be very substantial,” he said yesterday (22 May) appearing on the BBC’s Sunday Programme.

He adds that a fifth of E.ON’s customers are already in “fuel poverty”. If a household has to spend 10% or more of disposable income paying for energy, it is considered to be in “fuel poverty”.

Lewis didn’t comment on whether the government should impose a windfall tax on the companies making money from the rise in crude oil and wholesale gas prices, but says it’s important the government taxes “those with the broadest shoulders”.

His comments come as Shell reported a record £7bn profit for the first three months of 2022, while BP made £5bn, its highest for 10 years.

READ MORE: E.On UK boss warns 40% of customers face fuel poverty

The RHS launches new repositioning with ‘We Speak Plant’ campaign

The Royal Horticultural Society (RHS) launches a new campaign ‘We Speak Plant’ aiming to highlight the organisation’s expertise when it comes to gardening.

Intending to shift the dial on how the RHS markets itself, the campaign’s animated film shows plants discussing themselves the “problems they encounter at the hands of gardeners” with audiences being encouraged to ‘speak plant’.

It also sees the RHS present a new visual identity, with the charity changing how it communicates its five public gardens, its gardening schemes and “sustainable gardening science”.

Launching across video on demand, out-of-home and across social media with Wunderman Thompson, the campaign will run until July.

“The RHS wants to inspire, support and help more people to get joy from gardening. We needed something that would push us out of our comfort zone to get the RHS and all our great work noticed,” says RHS President Keith Weed. 

“This campaign breaks away from the norms in the sector and shows that the RHS’ heaps of expert knowledge and advice is accessible and available to everybody.”

KP launches new KP Nuts multi-media campaign

Source: KP Snacks

KP Snacks launches a new campaign for flagship brand, KP Nuts, continuing the ‘KPow!’ branding it launched last year.

The campaign, which includes OOH, buses, online, video and social and will run until July, wants customers to eat KP Nuts in what the brand calls a “new occasion”, during the day.

Using lines such as “Hit the road snack”, “Al Fresco, when you’re not Al Desko” and “Sliding into your AMs and PMs like”, KP is using a “contextual” campaign strategy, with Starcom, to try to reinforce consumer’s online behaviours with the campaign’s OOH offering.

“We’re now bringing the Nation’s Favourite peanuts to you in the handiest packs, that hit the spot wherever you are, whether that’s at home or on the go,” says KP Snacks marketing controller Ilan Arkin.

He adds that the new campaign, in collaboration with St Luke’s, will help the brand to drive awareness of its new packaging format while trying to increase KP’s relevance when it comes to daytime snack purchases.

YouTube removes 9,000 channels relating to Russia-Ukraine war

YouTube

YouTube has removed more than 70,000 videos and 9,000 channels for violating content guidelines in relation to the war in Ukraine, the Guardian reveals.

Since February, the streaming service has taken down channels including pro-Kremlin journalist Vladimir Solovyov, and videos include those referring to the conflict as a “liberation mission”.

YouTube has also temporarily suspended channels associate with Russia’s Ministries of Defence and Foreign Affairs for using the “liberation mission” rhetoric.

“We have a major violent events policy and that applies to things like denial of major violent events: everything from the Holocaust to Sandy Hook. And of course, what’s happening in Ukraine is a major violent event,” YouTube chief product officer Neal Mohan tells the Guardian.

He adds that YouTube has used this policy to take “unprecedented” action.

“The first and probably most paramount responsibility is making sure that people who are looking for information about this event can get accurate, high-quality, credible information on YouTube,” he adds, saying that the consumption of “authoritative” channels on the platform has grown significantly.

And while he says he has no “specific” figures for a breakdown of the removed content, he says “you can imagine a lot of it being the narratives that are coming from Russian government, or Russian actors on behalf of the Russian government”.

Russia has around 90 million users in Russia, however advertising is no longer allowed on the platform there.

READ MORE: YouTube removes more than 9,000 channels relating to Ukraine war

Bestinvest relaunches with £4 million campaign

Online investment platform Bestinvest, part of Tilney Smith & Williamson, launches its ‘You Work Hard for Your Money, Bestinvest It’.

The campaign, costing £4m, in collaboration with VCCP Media and Harbour Collective, aims to relaunch and reposition the brand with targets of doubling brand awareness within five years while trying to “cut through the noise” of the sector.

The 30-second film, which shows people working “for their money”, will appear on TV and in cinemas, with other campaign activity including radio executions and digital out-of-home in targeted locations.

“To convince people to invest their hard-earned money through Bestinvest, we needed to develop a standout creative platform to cut through the noise,” says Tilney Smith & Williamson chief marketing officer, Simonetta Rigo.

“Harbour Collective understood this perfectly, and have created something truly unexpected and memorable, which we believe will really resonate with our audience of hardworking investors.”

To stand out from the “sea of same” that is the world of financial services marketing, we stayed as far away from the cliches and stereotypes of the sector as possible, said Harbour Collective creative partner Grant Parker.

“The scenes in our hero film needed to feel relatable and real, so we chose talent who reflected that and who people will care about. We wanted our audience to be able to empathise with the characters and recognise the pain of the grind, of working hard for your money.”





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