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Art-E Mediatech bags digital mandate for Pidilite Industries, Marketing & Advertising News, ET BrandEquity


 Art-E Mediatech and Pidilite Industries logos
Art-E Mediatech and Pidilite Industries logos

Art-E Mediatech, the full stack agency, has won the digital technology partner mandate for Pidilite Industries.

Art-E Mediatech will be responsible for building a strategic and streamlined digital brand experience for Pidilite.

Art-E Mediatech will design, develop and manage the digital platforms for the multiple brands and products like Fevicol Design Ideas, Dr. Fixit, One Pidilite, ICA, Dr. Cipy, Industrial Products and the Pigment business.

“Art-E Mediatech is a valuable and strategic partner and shares our quest of delivering industry leading brand experiences across platforms,” said Vinay Subramanyam, chief marketing officer at Pidilite Industries.

“Art-E Mediatech’s capabilities to understand various user journeys of our customers and translate them into an effective outcome based digital experience is what we are looking forward to,” Subramanyam added.

Preetesh Chouhan, chief digital officer, ART-E Mediatech, said, “Over the years we have built a strong reputation in the areas of digital experience solutions and delivery and we’ll be utilising our full stack capabilities in building a cutting edge digital brand experiences for Pidilite customers and partners.”

The agency will focus on social media management, digital creative designing and brand recognition …





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